iPad owners are more receptive to advertising on their touchscreen tablet than owners of other devices. Thirty-nine percent of iPad owners say ads on their connected device are new and interesting, compared to 19 percent of all connected device owners. And 46 percent saythey enjoy ads with interactive features compared to 27 percent of all connected device owners. Perhaps most important to advertisers, iPad owners are also the most likely to have made a purchase as a result of seeing an ad on their connected device.
